Before I do talk about the event and the collection, a lot of people have been asking, why fashion? Aren’t you a Parenting blogger? Not many people know that I have studied fashion from Pearl Academy and have over a decade of experience in Export, Buying and Retail industry. So I believe, I have seen, this industry from all sides. This was my first love and though now I am no longer working full time with the clothing industry, the love persists ;). So time and again you might see me posting a few fashion posts.
This event had me involved not only for fashion but for also embracing ‘WomenPower’.
The Spring-Summer 2015 line for 1090F was launched amidst the crème de la crème of the city, at Aquaba in South Mumbai.
It was a quick, short and lovely event.As the brand imbibes the Fiercely independent, Feminine yet fearless women, it felicitated a few of them too, at this event.The brand and the collection is all about the contemporary young women out there who work towards their dreams and make a difference.The collection was flirty, feminine, bold in some designs yet very wearable and designed with keeping young women in mind.
|Celebrating the Young Women Achievers|
The young achievers Shipra Khanna- winner of Master Chef India, one of the youngest Indians to scale Mt. Everest- Krushnaa Patil, YouTube sensation Shraddha Sharma and Aalia Furniturewala who have made remarkable contribution and achievements in their respective fields, were felicitated at the event by veterans like Pankaj Udhas, famous ghazal and playback singer, former Miss-India and popular journalist Meher Castelino, Fashion Retailer Viren Shah, TV Personality & Columnist Pooja Bedi.
|True Blue Collection|
There were various collections showcased like snow(all white), True Blue(Blue&white), flirty black and white silhouettes in knits and polkas known as the Geo Collection and the Chalkboard collection.The true blue collection was soothing to the eye, it’s definitely what most women would go for.
|The Chalkboard Collection|
Denim in different weight and cuts formed another set of a collection which was very wearable but did not stand out much.The Tropical line was all white and green, in a true beach like serenity. Palm leaves like motifs and prints in georgettes and cotton.
The only collection which captured my attention and reverberated the youth beat of today was the final collection which had long evening gowns, short dresses, sequins, daring silhouettes and cuts.In black, gold and white this was a ‘dress to kill’ collection.Each dress signified the letter ‘F’ the brand stands for. My favourite was a white all lace tube gown.
|Loved this collection!Especially the floral tube dress 3rd from the left.|
Finally, I got to meet and interview the #WomanWhoDared and the contributor to my Valentine post, Celebrity Chef Shipra Khanna.That interview post coming up soon.
|With celebrity chef and #WomanWhoDared Shipra Khanna|
With this launch, 109F brings the cosmopolitan woman a bold and carefree view of the world in keeping with fashion trends that exist today.
With the famous quote in mind, “Without foundation there can’t be any fashion”, Christian Dior, I take your leave.